EC
Data science, a growth lever for your business.
For the past three years, Pernod Ricard has been distilling data and AI at the heart of its business, via decision support tools, in order to decision support tools, in order to respond more accurately to consumer expectations. The group has designed D-STAR, an application enriched with business data and AI to help its sales in their day-to-day decision making. It is now being deployed on a large scale It is now being deployed on a large scale in the group, with already visible and very positive business impacts for the group.
