REPLAY Data & AI for Business

07:30 am - 07:35 am

[Treasure Data] How can you centralize, orchestrate and make the most of your customer data?

VOIR LE REPLAY

09:00 am - 09:15 am

[Christian Louboutin] Gen AI and luxury: what lies behind the hype

Elise Yoshida

Christian Louboutin

Digital & Web3 Communications Director, Global

VOIR LE REPLAY

09:15 am - 09:30 am

[AVISIA] Accelerating the user experience: Bouygues Telecom launches its Generative AI for Self Service Analytics

Responsable Connaissance clients & Data Science

Matthieu Brochard

AVISIA

Responsable IA et Innovation

VOIR LE REPLAY

09:30 am - 09:45 am

[Savencia x GS1 France] How can data collection, analysis and personalization be harmonized to continuously and effectively optimize the customer journey?

Pauline Gautun

Savencia

Food Law Counsel & Business Project Manager

Paul Bounaud

GS1 France

Directeur du Community Engagement

VOIR LE REPLAY

09:45 am - 10:00 am

[Europcar Mobility Group x Salesforce] CRM + AI + Data: offering the best possible experience thanks to in-depth knowledge of each customer

Europcar Mobility Group

Head of CRM

VOIR LE REPLAY

10:00 am - 10:15 am

[VML] The secret of IKEA France's data-marketing success

[Weborama x Snowflake] AI-powered data collaboration, the future of advertising and marketing strategies

OHL

Olivier Hamoud Leguellec

Weborama

Directeur Marketing & Innovation

Antoine Bsaibes

Weborama

Head of Tech & Services

VOIR LE REPLAY

12:15 pm - 12:25 pm

[Best Western x HUB Institute] How to become an AIgmented Business in just a few months?

Laëtitia Thiel

Best Western

DGA Communication, Digital & Expérience Client

VOIR LE REPLAY

12:25 pm - 12:40 pm

[Datacook] Best Western's secret: how AI radically transformed our marketing and propelled our performance

Laëtitia Thiel

Best Western

DGA Communication, Digital & Expérience Client

[fifty-five] Is generative AI a bubble?

[Semarchy] Master Data Management, the key to unlocking CRM's full potential (Salesforce)

[Elevate Agency] The deployment of a Data Platform within the PVCP group

Marwa Jalili

Elevate Agency

Senior Manager Data Marketing

Daphnée Hamel

Groupe Pierre et Vacances Center Parcs

Head of Data Transformation

VOIR LE REPLAY

01:20 pm - 01:30 pm

[Catalina] The use of AI in developing customer engagement: the Harry's brand sets out to win back its consumers with Catalina

Laurence Moncenix

Catalina

Head of Data Science Europe

Marine Brault

Catalina

Head of Brand Development

VOIR LE REPLAY

02:00 pm - 02:15 pm

[Converteo x mediarithmics] Retail Media Reinvented: The Impact of Data with Fnac Darty

Marie Guimbert

mediarithmics

Chief Customer Officer

Alexandra Suire

Fnac Darty

Directrice Retail Media - Retailink

[Human Dot Plus] Beyond Data: Using AI to Uncover Human Stories and the Why Behind What Motivates People

Caroline Brethenoux

Human Dot Plus

Chief Strategy Officer

VOIR LE REPLAY

02:25 pm - 02:35 pm

[Incremys] SEO content strategy: between humans and AI, who does what?

[Galeries Lafayette] Use data to better understand your customers and provide them with an increasingly personalized offering

Clotilde Pety

Galeries Lafayette

Head of Data Analysis, Customer Insights & Strategy

VOIR LE REPLAY

02:45 pm - 02:51 pm

[Brandeploy] The 5 IA Gen start-ups to watch between now and 2025

[TALKR.ai] The 5 IA Gen start-ups to watch between now and 2025

[Gino LegalTech] The 5 IA Gen start-ups to watch between now and 2025

[Imki] The 5 IA Gen start-ups to watch between now and 2025

RCB

Raul Cruz Bonilla

Imki

VP EMEA Luxury & Fashion

VOIR LE REPLAY

03:09 pm - 03:15 pm

[Lettria] The 5 IA Gen start-ups to watch between now and 2025

REPLAY Data & AI for Business

TRACK 1 AI & DATA - 4 June

TRACK 1 AI & DATA - 5 June

TRACK 2 x EMERTON

Welcome Speech

Beyond the Buzz: How Generative AI is transforming Marketing

[Acteur du Luxe] How data can leverage ROAS of Digital Campaigns

[Google] Rethinking marketing in the age of AI

[Treasure Data] How can you centralize, orchestrate and make the most of your customer data?

[Christian Louboutin] Gen AI and luxury: what lies behind the hype

[AVISIA] Accelerating the user experience: Bouygues Telecom launches its Generative AI for Self Service Analytics

[Savencia x GS1 France] How can data collection, analysis and personalization be harmonized to continuously and effectively optimize the customer journey?

[Europcar Mobility Group x Salesforce] CRM + AI + Data: offering the best possible experience thanks to in-depth knowledge of each customer

[VML] The secret of IKEA France's data-marketing success

[Weborama x Snowflake] AI-powered data collaboration, the future of advertising and marketing strategies

[Best Western x HUB Institute] How to become an AIgmented Business in just a few months?

[Datacook] Best Western's secret: how AI radically transformed our marketing and propelled our performance

[fifty-five] Is generative AI a bubble?

[Semarchy] Master Data Management, the key to unlocking CRM's full potential (Salesforce)

[Elevate Agency] The deployment of a Data Platform within the PVCP group

[Catalina] The use of AI in developing customer engagement: the Harry's brand sets out to win back its consumers with Catalina

[Converteo x mediarithmics] Retail Media Reinvented: The Impact of Data with Fnac Darty

[Human Dot Plus] Beyond Data: Using AI to Uncover Human Stories and the Why Behind What Motivates People

[Incremys] SEO content strategy: between humans and AI, who does what?

[Galeries Lafayette] Use data to better understand your customers and provide them with an increasingly personalized offering

[Brandeploy] The 5 IA Gen start-ups to watch between now and 2025

[TALKR.ai] The 5 IA Gen start-ups to watch between now and 2025

[Gino LegalTech] The 5 IA Gen start-ups to watch between now and 2025

[Imki] The 5 IA Gen start-ups to watch between now and 2025

[Lettria] The 5 IA Gen start-ups to watch between now and 2025

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