Name: DATA & AI FOR BUSINESS Forum & Meetings
Start: 2024-06-04T08:30:00+02:00
End: 2024-06-05T20:30:00+02:00
Location: Pavillon d'Armenonville

PROGRAM TRACK 1 Tuesday 4 June 2024

4 JUNE

6:30 AM - 6:30 AM

WELCOME COFFEE

[8.30am - 9.30am] Breakfast & Networking

Wake up at 8:30am: coffee, breakfast and networking. Let's connect for an inspiring day!

4 JUNE

6:35 AM - 6:35 AM

SESSION 1: Marketing, Advertising, Creativity: AIgmented Customer Interactions

4 JUNE

09:30 - 10:00

7:30 AM - 7:50 AM

OPENING KEYNOTE

Opening Keynote HUB : AIgmented Marketing: From Acquisition to Loyalty, the revolution in Customer Interaction

4 JUNE

09:30 - 10:00

7:50 AM - 8:00 AM

Case Study: using AI to deliver an Exceptional Customer Experience

MASTERCLASS

Jun 4, 2024

4 JUNE

8:00 AM8:30 AM

Masterclass to come

Learn more

4 JUNE

10:00 - 10:30

8:00 AM - 8:15 AM

AI + Data: Reach the new Eldorado of Personalization

4 JUNE

10:00 - 10:30

8:15 AM - 8:30 AM

CRM, CDP... How can you Centralise, Orchestrate and Make the most of your Customer Data, Whatever your Sector?

4 JUNE

8:30 AM - 9:00 AM

NETWORKING BREAK

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:

Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment

Organize your meetings independently by contacting your peers via your participant area Organize a meeting

MASTERCLASS

Jun 4, 2024

4 JUNE

9:00 AM9:30 AM

Masterclass to come

Learn more

MASTERCLASS

Jun 4, 2024

4 JUNE

9:45 AM10:15 AM

Masterclass to come

Learn more

4 JUNE

11:00 - 12:10

9:00 AM - 9:10 AM

From Product Data to Marketing Assets: Optimize the Quality and Relevance of Information at every stage of the Customer Journey

4 JUNE

11:00 - 12:10

9:10 AM - 9:20 AM

Creation, Targeting, Channels: Will AI really revolutionise Advertising Campaigns?

4 JUNE

11:00 - 12:10

9:20 AM - 9:30 AM

Retail Media, DOOH, Outdoor Advertising... When Data boosts the Performance of the Media Mix

4 JUNE

11:00 - 12:10

9:30 AM - 9:45 AM

Customer Data, Automation: How to use Generative AI to restore Customer Service to its former glory

4 JUNE

11:00 - 12:10

9:45 AM - 10:00 AM

Giving Customers choose their Interactions while offering Optimal Service: The Challenge of a Unified Customer Relationship thanks to Data and AI

4 JUNE

11:00 - 12:10

10:00 AM - 10:10 AM

AI as a Loyalty Tool: Create a real link with your Customers

4 JUNE

10:30 AM - 12:15 PM

LUNCH

[12.35pm - 2.15pm] LUNCH

Find out who you can talk to during your lunch break in your participant area. Find an appointment

MASTERCLASS

Jun 4, 2024

4 JUNE

12:30 PM1:00 PM

Masterclass to come

Learn more

Masterclass

Jun 4, 2024

4 JUNE

12:30 PM1:00 PM

Masterclass to come

Learn more

4 JUNE

14:25 - 15:30

12:25 PM - 12:35 PM

Text to Audio, Text to Image, Text to Video: How can you optimise the use of these new tools to boost the creation of your content?

4 JUNE

14:25 - 15:30

12:35 PM - 12:50 PM

Master Data Management: using Reference Data to better understand Customers and guide Decision-Making

4 JUNE

14:25 - 15:30

12:50 PM - 1:00 PM

Faced with constantly changing behaviour, How can Predictive Models be readapted to stay in line with Customer Expectations?

4 JUNE

14:25 - 15:30

1:15 PM - 1:30 PM

NLP, Emotional Analysis: How AI can help us better understand the Voice of the Customer

4 JUNE

1:30 PM - 2:00 PM

NETWORKING BREAK

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:

Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment

Organize your meetings independently by contacting your peers via your participant area Organize a meeting

MASTERCLASS

Jun 4, 2024

4 JUNE

2:00 PM2:30 PM

Masterclass to come

Learn more

Masterclass

Jun 4, 2024

4 JUNE

2:00 PM2:30 PM

Masterclass to come

Learn more

4 JUNE

16:00 - 17:30

2:00 PM - 2:10 PM

Optimise your Website Traffic, Acquisition and Search: Data and AI, the winning combination for you and your Customers

4 JUNE

16:00 - 17:30

2:10 PM - 2:20 PM

Transparency, Regulations, Privacy Protection: How can we build lasting Customer trust in the age of AI?

4 JUNE

16:00 - 17:30

2:20 PM - 2:30 PM

The end of Third-Party Cookies: The Keys to making the most of 0 and 1st Party Data in less than six months

4 JUNE

16:00 - 17:30

2:30 PM - 2:40 PM

How can Data Collection, Analysis and Personalization be harmonized to continuously and effectively optimise the Customer Journey?

4 JUNE

16:00 - 17:30

3:00 PM - 3:30 PM

CLOSING KEYNOTE

TRACK 1 : AI & Data, to infinity and beyond

TRACK 2 x EMERTON : The Real Deal of Generative AI

Tuesday June 4th

Wednesday, June 5

[8.30am - 9.30am] Breakfast & Networking

SESSION 1: Marketing, Advertising, Creativity: AIgmented Customer Interactions

Opening Keynote HUB : AIgmented Marketing: From Acquisition to Loyalty, the revolution in Customer Interaction

Case Study: using AI to deliver an Exceptional Customer Experience

Masterclass to come

AI + Data: Reach the new Eldorado of Personalization

CRM, CDP... How can you Centralise, Orchestrate and Make the most of your Customer Data, Whatever your Sector?

NETWORKING BREAK

Masterclass to come

Masterclass to come

From Product Data to Marketing Assets: Optimize the Quality and Relevance of Information at every stage of the Customer Journey

Creation, Targeting, Channels: Will AI really revolutionise Advertising Campaigns?

Retail Media, DOOH, Outdoor Advertising... When Data boosts the Performance of the Media Mix

Customer Data, Automation: How to use Generative AI to restore Customer Service to its former glory

Giving Customers choose their Interactions while offering Optimal Service: The Challenge of a Unified Customer Relationship thanks to Data and AI

AI as a Loyalty Tool: Create a real link with your Customers

[12.35pm - 2.15pm] LUNCH

Masterclass to come

Masterclass to come

Text to Audio, Text to Image, Text to Video: How can you optimise the use of these new tools to boost the creation of your content?

Master Data Management: using Reference Data to better understand Customers and guide Decision-Making

Faced with constantly changing behaviour, How can Predictive Models be readapted to stay in line with Customer Expectations?

NLP, Emotional Analysis: How AI can help us better understand the Voice of the Customer

NETWORKING BREAK

Masterclass to come

Masterclass to come

Optimise your Website Traffic, Acquisition and Search: Data and AI, the winning combination for you and your Customers

Transparency, Regulations, Privacy Protection: How can we build lasting Customer trust in the age of AI?

The end of Third-Party Cookies: The Keys to making the most of 0 and 1st Party Data in less than six months

How can Data Collection, Analysis and Personalization be harmonized to continuously and effectively optimise the Customer Journey?

Closing Keynote HUB: The 5 IA Gen start-ups to watch between now and 2025

Tuesday June 4th

Wednesday, June 5

Press access

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