[Masterclass] Customer contact data: how can Youdge optimise and make their collection more reliable?
Room : Chapiteau - RDC
Optimising the digital customer journey, simplifying their input on forms, checking the accuracy and reachability of their contact data: faced with these recurring challenges in all sectors, Youdge, a 100% digital neo-brokerage fintech, has opted for Data Quality solutions. Carles Morant, CRM & Data Manager at Youdge, will explain its approach to :
- Verify the quality of email and telephone contact data held in the customer database
- Optimise the customer journey with assistance in data entry
- Check the validity of email, telephone and postal address data in real time at the time of entry
- Exploit this data with verified accuracy to counter attempts at contact data fraud
Quentin Zipfel, Data Quality Expert at DQE, will present best practices and solutions for these use cases.
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