DATA & AI FOR BUSINESS Forum & Meetings 2024

Mediarithmics

Description

mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionise growth by re-architecting consumer engagement at scale. We power real-time marketing personalisation, cookieless audience monetisation and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetisation, product and data teams to action insights to create more compelling customer experiences. Since 2013, mediarithmics has partnered with some of Europe's most forward-thinking businesses, including Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+ and many more. In 2023 we acquired Easyence to strengthen our ability to connect retail and media and improve revenue performance for clients.

Livres blancs

Retail Media: The Ultimate Retailer's Guide to unlocking Data-Driven Advertising Success
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Building a market-leading retail media proposition by leveraging technology & data
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Business cases

Fnac Darty releases MyRetailink to transform advertisers’ retail media investments in big successes
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