DATA & AI FOR BUSINESS Forum & Meetings

PROGRAM TRACK 1 Tuesday 4 June 2024

4 JUNE
6:30 AM - 6:30 AM
WELCOME COFFEE

[8.30am - 9.30am] Breakfast & Networking

Join us at 8.30am for a chat over coffee and pastries before the conferences begin.

4 JUNE
6:35 AM - 6:35 AM

SESSION 1: Marketing, Advertising, Creativity: AIgmented Customer Interactions

4 JUNE
09:35 - 09:55
7:35 AM - 7:55 AM
OPENING KEYNOTE

Beyond the Buzz: How Generative AI is transforming Marketing

Dive into the world where generative AI is redefining the boundaries of augmented marketing, metamorphosing content creation and enriching the customer experience to the next level. Through concrete examples, we'll demonstrate how these technologies revitalize interactions, amplify engagement and propel conversion rates. Immerse yourself in future trends and adopt ethical best practices for integrating AI, ensuring your leadership position in the future of marketing innovation.
EV
Emmanuel Vivier
HUB Institute
Co-founder
4 JUNE
09:55 - 10:30
7:55 AM - 8:05 AM

Case Study: using AI to deliver an Exceptional Customer Experience

MASTERCLASS
Jun 4, 2024
4 JUNE
8:00 AM8:30 AM

Masterclass to come

4 JUNE
09:55 - 10:30
8:05 AM - 8:15 AM

[Google] Rethinking marketing in the age of AI

Faced with the meteoric evolution of customer behavior and the explosion of marketing demands, AI is emerging as an indispensable ally. The future of measurement, media efficiency and reinvented creativity: three essential pillars for emerging as a brand, ensuring efficient management and growing your business.
FL
François Loviton
Google France
Managing Director Marketing Solutions, Agencies & Partners
4 JUNE
09:55 - 10:30
8:15 AM - 8:25 AM

[Treasure Data] How can you centralize, orchestrate and make the most of your customer data?

You'll discover how to have a decision-making brain for customer experience, how to orchestrate hypersonalization at scale with a centralized AI-powered system, and some use cases on ROI and time to value.
GL
Ghislain Lefebvre
Treasure Data
Senior Account Executive
4 JUNE
8:30 AM - 9:00 AM

PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:
Joanna Davy Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment
laptop Organize your meetings independently by contacting your peers via your participant area Organize a meeting
4 JUNE
11:00 - 12:30
9:00 AM - 9:10 AM

[Christian Louboutin] Testimony

EY
Elise Yoshida
Christian Louboutin
Digital & Web3 Communications Director, Global
4 JUNE
11:00 - 12:30
9:10 AM - 9:20 AM

[AVISIA] Accelerating the user experience: Bouygues Telecom launches its Generative AI for Self Service Analytics

Find out how Bouygues Telecom defines and implements a Generative AI tool by drawing on expertise of its teams and AVISIA. A tool enabling employees, whatever their level of levels of data expertise, to query databases in natural language thanks to Artificial Intelligence and optimized data governance, enabling them to obtain fast, reliable answers to their questions.
CF
Clément Faucompré
Bouygues Telecom
Data Scientist
JL
Joëlle Lautré
Bouygues Telecom
Responsable Connaissance clients & Data Science
MB
Matthieu Brochard
AVISIA
Responsable IA et Innovation
4 JUNE
11:00 - 12:30
9:20 AM - 9:30 AM

[Savencia x GS1 France] How can data collection, analysis and personalization be harmonized to continuously and effectively optimize the customer journey?

Find out how Savencia, supported by GS1 France, is using the GS1 Augmented QR Code and other GS1 standards to address its transformation challenges.
PG
Pauline Gautun
Savencia
Food Law Counsel & Business Project Manager
PB
Paul Bounaud
GS1 France
Directeur du Community Engagement
4 JUNE
11:00 - 12:30
9:30 AM - 9:45 AM

[IKEA France x VML] Use Case

VD
Vincent Druguet
VML
CEO
4 JUNE
11:00 - 12:30
9:45 AM - 10:00 AM

[Weborama x Snowflake] Use Case

4 JUNE
11:00 - 12:30
10:20 AM - 10:30 AM

AI as a loyalty tool: create a real bond with your customers

4 JUNE
10:30 AM - 12:15 PM
LUNCH

[12.30pm - 2.15pm] LUNCH

Find out who you can talk to during your lunch break in your participant area. SCHEDULE APPOINTMENTS
4 JUNE
14:15 - 15:30
12:15 PM - 12:25 PM

[Best Western] Testimony

LT
Laëtitia Thiel
Best Western
DGA Communication, Digital & Expérience Client
EV
Emmanuel Vivier
HUB Institute
Co-founder
4 JUNE
14:15 - 15:30
12:25 PM - 12:40 PM

In the face of constantly changing behavior, how can you readapt your predictive models to stay in line with customer expectations?

4 JUNE
14:15 - 15:30
12:40 PM - 12:55 PM

[Semarchy] Master Data Management, an essential initiative for unlocking the full potential of CRM (Salesforce)

GL
Guillaume Lamboley
Elis Group
IT CRM Manager
4 JUNE
14:15 - 15:30
12:55 PM - 1:10 PM

NLP, Emotional Analysis: How AI can help us better understand the Voice of the Customer

4 JUNE
1:30 PM - 2:00 PM

PERSONALISED NETWORKING SESSION

Take advantage of a break to meet, exchange ideas and share your current topics with your peers or with innovative players. Plan your meetings now:
Ask Joanna, HUB Institute expert, to suggest meetings with market experts
Make an appointment
laptop Organize your meetings independently by contacting your peers via your participant area Organize a meeting
4 JUNE
16:00 - 17:30
2:00 PM - 2:15 PM

Optimise your Website Traffic, Acquisition and Search: Data and AI, the winning combination for you and your Customers

4 JUNE
16:00 - 17:30
2:15 PM - 2:30 PM

Transparency, Regulations, Privacy Protection: How can we build lasting Customer trust in the age of AI?

4 JUNE
16:00 - 17:30
2:30 PM - 2:45 PM

Giving Customers choose their Interactions while offering Optimal Service: The Challenge of a Unified Customer Relationship thanks to Data and AI

4 JUNE
16:00 - 17:30
3:05 PM - 3:15 PM

AI + data: reach the new Eldorado of personalization

4 JUNE
16:00 - 17:30
3:15 PM - 3:45 PM
CLOSING KEYNOTE

The 5 IA Gen start-ups to watch between now and 2025

Don't miss a unique opportunity to discover how 5 startups are harnessing AI to push back boundaries and chart new paths to the future.
HZ
Hélène Zignani
HUB Institute
Partnerships Director
NF
Nicolas Flaud
Imki
Fashion & Luxury Director
CB
Charles Borderie
Lettria
Co-founder & CEO