07:35 am - 07:55 am
Generative AI revolution: content, creativity & performance
07:55 am - 08:10 am
[SPECIAL GUEST] Confronting inflation, Auchan pilots its prices with AI
What AI solutions to meet the needs of the business? With Samir Amellal, Chief Information Officer & Chief Data Officer at Auchan Retail, we focus on a tool that allows the company to manage the...
Etienne de Saint Martin
Auchan Retail France
Deputy Chief Information Officer & Chief Data Officer
08:10 am - 08:20 am
Customer knowledge and experience: how to make the most of your data?
How to accelerate the exploitation of customer data and the use of AI? Discover the experiences of companies that have successfully leveraged their data for a proven ROI and even more personalised...
Senior Strategic Account Executive, South Europe
08:20 am - 08:30 am
Centralise your data to maximise your marketing ROI and save money!
Find out how you can quickly, automatically and securely centralise all your data with Fivetran to double your marketing ROI and save up to £200,000 in engineering costs each year. Access more...
Solution Architect, Data Expert
09:30 am - 09:45 am
[SPECIAL GUEST] The Chief Data Officer, conductor of the transformation.
Chief Data Officer
09:45 am - 10:00 am
How La France Mutualiste rethought its customer segmentation for greater commercial efficiency
La France Mutualiste group was founded more than 130 years ago with the humanist and avant-garde aim of offering individuals the possibility of pooling their savings for retirement. With the aim of...
Directeur Marketing Stratégique et Digital
Partner in charge of Data practices
10:00 am - 10:15 am
How Hyundai Leverages First-Party Data with Zeta for Performance
Hyundai Motor France
Manager Communication et Stratégie de Marque
Sales director, CRM
10:15 am - 10:25 am
How to optimize advertising attention with 1st party data?
Dailymotion Advertising is the video marketing platform of Dailymotion, the leading French video audience, with an ecosystem of more than 2,500 professional content publishers using the Dailymotion...
VP Sales Marketing & Solutions
10:25 am - 10:35 am
Data science, a growth lever for your business.
For the past three years, Pernod Ricard has been distilling data and AI at the heart of its business, via decision support tools, in order to decision support tools, in order to respond more...
Head of Product - D-STAR
Lead data scientist
01:30 pm - 01:50 pm
Future is now: the power of WEB3
01:50 pm - 02:05 pm
Generative AI in real life: a tool to help the professional reintegration of prisoners
Generative AIs open up new possibilities and our challenge at Artefact is to make their use accessible to everyone thanks to their ease of adoption. This is the purpose of VictorIA, a Generative AI...
Brieuc Le Bars
Co-founder & CEO
02:05 pm - 02:20 pm
[SPECIAL GUEST] With Web3, PMU moves from betting to horse racing
With the "Stable" NFTs, the PMU is investing in a new field, but still at the heart of its identity, in the territories that are emerging with the appearance of the Web3. Against a backdrop of mixed...
Chief Innovation Officer
02:20 pm - 02:35 pm
[SPECIAL GUEST] How does Decathlon activate the use of AI in the business to effectively create value?
Little by little, the use of data and AI is becoming standardised throughout Decathlon. Discover how Decathlon's AI Factory is significantly increasing the adoption of AI by the business by offering...
Director of Artificial Intelligence & Head of AI Factory
02:35 pm - 02:50 pm
Data at the service of retail media to increase advertising performance!
Directrice Showroomprivé Media
Executive Director Retail & Services
02:50 pm - 03:05 pm
[SPECIAL GUEST] Data at the heart of Air France's Transformation strategy
At Air France, the use of Data is not new and, over the years, many large-scale Data projects have been carried out to improve operations or the customer experience. However, over the last two...
Directeur Transformation Data