[Datacook] Best Western's secret: how AI radically transformed our marketing and propelled our performance
4 JUNE
As a pioneer, Best Western has understood the benefits of AI, without being afraid of it. The marketing team continues to grow (ed. note: the humans are still there), but the comfort gained on execution is unparalleled. We'll be revealing how AI has lifted operational barriers, opened up the field of 360° possibilities, and to what extent the performance achieved has taken an upward turn.
Join session
Presentedby
LT
LaëtitiaThiel
DGA Communication, Digital & Expérience Client
EV
ElodieVaillant
CEO & Co-Founder
Sponsoredby
See you on June 2025 at the Pavillon d'Armenonville, Paris - Porte Maillot.