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[Datacook] Best Western's secret: how AI radically transformed our marketing and propelled our performance
4 JUNE
As a pioneer, Best Western has understood the benefits of AI, without being afraid of it. The marketing team continues to grow (ed. note: the humans are still there), but the comfort gained on execution is unparalleled. We'll be revealing how AI has lifted operational barriers, opened up the field of 360° possibilities, and to what extent the performance achieved has taken an upward turn.
