FUTURE OF DATA & AI

[Semarchy] AI/ML: optimizing your Master Data Management deployment

Faced with a continuous degradation of customer/account data despite corrective actions by the Data team, Elis Group explored the use of AI, in combination with Semarchy's Master Data Management (MDM) as part of a data cleansing project. The aim of this masterclass is to explain how AI, in the context of Elis Group, is proving its worth as a gas pedal of account data quality (B2B, Third Parties, Parties), ensuring a relevant view of the Group's customers and restoring trust in data while driving Salesforce CRM adoption.
[Semarchy] AI/ML: optimizing your Master Data Management deployment

Presented by

YO

Yann Omnes

MDM Solution Lead
DC

David Cox

Outbound Product Manager

Sponsored by

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