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How La France Mutualiste rethought its customer segmentation for greater commercial efficiency
La France Mutualiste group was founded more than 130 years ago with the humanist and avant-garde aim of offering individuals the possibility of pooling their savings for retirement. With the aim of expanding its development and recruiting new member-customers, La France Mutualiste has rethought its customer segmentation strategy. Laurent Meudec, Digital Marketing Director of La France Mutualiste, and Didier Richaudeau, Partner in charge of Data activities at Equancy, give you the keys to the adoption and rapid implementation of this new approach.
