CB
[Human Dot Plus] Beyond Data: Using AI to Uncover Human Stories and the Why Behind What Motivates People
4 JUIN
Artificial intelligence is often seen as a tool for agile data collection and analysis, but what if it could do more? What if AI could help us uncover the human stories behind the numbers? In this session, we'll introduce Human Dot Plus, a member of Culture+ Group, an innovative market research technology trusted by some of the world's most iconic brands and featured at prestigious platforms like the World Economic Forum and the United Nations for its ability to unlock deep behavioral insights. Learn how AI can be used to understand the 'why' behind consumer actions and preferences, beyond traditional segmentation models and tracking of digital mentions This keynote will challenge you to rethink the role of AI powered "tools" in marketing, presenting it as a means to enhance human understanding and empathy in a digitally-driven world.