DATA & AI FOR BUSINESS Forum & Meetings

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May 17th
09:10 am - 09:15 am

SESSION 1 - BOOST YOUR MARKETING STRATEGY WITH DATA

How to respond to the new uses and expectations of consumers? Knowing how to send the right message to the right person at the right time...
May 17th
09:15 am - 09:20 am

Welcome Speech

Perle, Vincent, Emmanuel (HUB Institute)
May 17th
09:20 am - 09:40 am

[Opening Keynote] Best practices in small data: adopting a data culture in the company

Emmanuel Vivier (HUB Institute, Co-Founder)
May 17th
09:40 am - 09:50 am

Data at Bel, a real marketing performance lever

The Bel Group, with an international presence and a large portfolio of brands (The Laughing Cow, Babybel, Boursin, etc.), is placing data...
Béatrice Grenade (Groupe Bel, Chief Data & Marketing Transformation Officer)
May 17th
09:50 am - 10:00 am

How has SNCF Connect & Tech positioned data and performance at the heart of its transformation?

Accroitre l’usage des mobilités durables grâce au pilotage de la data, c’est le défi quotidien des équipes Performance & Data de SNCF...
Angélique Bidault-Verliac (SNCF Connect & Tech, Directrice Performance & Data)
May 17th
09:59 am - 10:00 am

INTERVENTIONS HYBRIDES

May 17th
10:00 am - 10:15 am

How CHANEL transforms its operations through Data with Equancy

After data has proven its value in the fields of Digital, CRM and Marketing, CHANEL has called on Equancy as part of its new "Data science...
Yankel Ducret (CHANEL, Responsable Europe advanced analytics & data science)Hervé Mignot (Equancy, Associé en charge de la data science et des technologies)
May 17th
10:15 am - 10:30 am

SMCP: Train the next generation to develop an innovative data strategy designed with and for...

SMCP will review the key steps and objectives of the project to train the next generation in the development of a successful data...
Ulysse Lirsac (SMCP, Data Warehouse Engineer)Emilie Thibault (SMCP, Directrice de domaine)
May 17th
10:30 am - 10:40 am

The art of the possible in the data age

There is a delicate and somewhat paradoxical balance between companies' priorities to better protect customer data privacy while making...
Thibault Delfaud (Tealium, Director Solutions Consulting Western Europe & DACH)
May 17th
11:00 am - 11:30 am

[11.00am - 11.30am] HYBRID MASTERCLASS

May 17th
11:00 am - 11:30 am

[Masterclass] Connecting your data to connect with your customers: a sustainable and proven...

Personalized, real-time experiences are essential and expected by today's customers. Any company that still can't offer this to their...
Pascal Morvan (Tealium, Senior Solutions Consultant)Olivier Servat (Castorama, Head of Medias & Digital)
May 17th
11:00 am - 11:30 am

[Masterclass] Customer relations, production & supply chain: how Jonak and Geodis boost their...

Today, data is the catalyst for business development. It accelerates customer knowledge, collection creation, production, inventory...
Lisa Nakam (Jonak, Directrice Générale Associée)Alexandra Ruez (IBM France, VP & Senior Partner, Business Transformation Services Leader)Benoît Tiers (Geodis, Chief Data & Digital Strategy Officer)
May 17th
11:00 am - 11:30 am

[Masterclass] How La Poste Mobile managed to unite the entire company around accelerating the use...

La Poste Mobile and Equancy talk about the launch of the customer portfolio value development strategy. They will explain how they quickly...
Nina Crazover (La Poste Mobile, Chief Marketing & Digital Officer)Constance d'Ambrières (La Poste Mobile, Head of Customer and Digital Marketing)Didier Richaudeau (Equancy, Partner in charge of data practices)
May 17th
11:00 am - 11:30 am

[Masterclass] How to implement a simplified and real-time customer journey management?

Data is a source of performance and you are dependent on the data you collect. It is therefore important to build a relationship of trust...
Nicolas Lambret (Adobe, Principal Solutions Consultant )Paul Patrice (Adobe, Data & Customer Journey Sales Specialist)
May 17th
11:00 am - 11:30 am

[Masterclass] SMCP: Optimize and accelerate data access with the implementation of an efficient...

Learn how SMCP has accelerated and simplified access to all data. SMCP uses Snowflake to centralize data and consolidate...
Ulysse Lirsac (SMCP, Data Warehouse Engineer)Emilie Thibault (SMCP, Directrice de domaine)
May 17th
11:00 am - 11:30 am

[Masterclass] Using data to attract and retain customers through hyper-personalization - Testimony...

Marketing in constant evolution: today more than ever, data is key in our marketing strategies. How can we use data as a competitive...
Younès Ben Maïz (Emarsys by SAP, Global Sales Lead)Mélanie Troiano (Easypara, Directrice Marketing)
May 17th
11:44 am - 11:45 am

HYBRID PLENARY RESUMED

May 17th
11:45 am - 12:00 pm

Data as a gas pedal of digital media performance

Rafael Decatoire (SAP, Lead France – Customer Data Management)Sylvain Goussot (Groupe TF1, VP Distribution & Data)
May 17th
12:00 pm - 12:10 pm

What’s the point with data points?

How can you go beyond stereotypes to get closer to the reality of your audiences? How can you bring innovation and surprise to your...
Bénédicte Ibert (Google, Strategic Insights Manager)
May 17th
12:10 pm - 12:20 pm

How do Real Madrid & Adobe partner to bring a premium experience to fans around the world?

The goal? Accelerate growth in the new digital experience economy and transform one of the world's most prestigious soccer clubs into an...
Paul Corman (Adobe, Program Manager of Strategic Engagements)Grégoire Pauty (Adobe, Evangelist & Business Designer)
May 17th
12:20 pm - 12:35 pm

How Sodexo and Artefact are working together to deploy a global solution for optimizing food...

Context:  Sodexo is a leading foodservice company, and optimizing food purchasing is a major challenge. Identifying ways to optimize...
Henri Abt (Sodexo, Head of Data Products)Alexandre Thion de la Chaume (Artefact, Partner)
May 17th
12:35 pm - 12:45 pm

From touch points to trust points: Build a CX strategy that drives growth

Fewer than half of all brands today are considered trustworthy. Yet, in a changing privacy and technology environment, building trust with...
Olivier Duprey (OneTrust, Senior Solutions Engineer)
May 17th
12:45 pm - 02:00 pm

[12.45am - 2.00pm] LUNCH BREAK & NETWORKING SESSION (open to all participants)

May 17th
01:55 pm - 02:00 pm

SESSION 2 - DATA-DRIVEN BUSINESS: GET YOUR TEAMS ON BOARD!

While data has become central to optimize your business strategy, showing its usefulness to your employees is essential. How can you...
May 17th
01:59 pm - 02:00 pm

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITÉ 📍

May 17th
02:00 pm - 02:20 pm

[Opening Keynote] Best practices in small data: having an omnichannel understanding of the target

Emmanuel Vivier (HUB Institute, Co-Founder)
May 17th
02:20 pm - 02:30 pm

Data transformation: above all a human story and a team sport!

At a time when data is seen as a strategic asset, or the use of data is becoming more and more operational and integrated into the life of...
Guilhem Cadoret (HUB Institute, Senior content manager)Matthieu Olivier (La Banque Postale, Group Chief Data Officer)
May 17th
02:29 pm - 02:30 pm

HYBRID INTERVENTIONS

May 17th
02:30 pm - 02:40 pm

The lost art of decision making: how data is still not guiding our organizations enough (and how...

Although data is considered the new oil, although companies are striving to equip themselves with data scientists and other data...
Frédéric Zalma (Treasure Data, Responsable Commercial France)
May 17th
02:40 pm - 02:55 pm

How has geospatial marketing enabled Pickup to gain agility and strengthen their territorial...

Learn how Pickup adapts to demand, week after week, by agilely analyzing Pickup point applications to provide the best possible...
Raphaël Savy (Alteryx, VP Southern Europe)Marine Vacher (Pickup Services, Directrice Geomarketing)
May 17th
02:55 pm - 03:10 pm

The 9 pillars of the Data-driven enterprise

Pejman Gohari will share his experience as CDO of BPI France and the key lessons of the book "The New Horizon of Digital Transformation"...
David Batut (IBM, Data, AI and Automation Sales Leader)Pejman Gohari (BPI France, Chief Data & Analytics Officer)
May 17th
03:30 pm - 04:00 pm

[15h30 - 16h00] MASTERCLASS HYBRIDES

May 17th
03:30 pm - 04:00 pm

[Masterclass] Geospatial and predictive analytics for Pickup point management

Pickup has to adapt very quickly to a volatile demand in terms of number of packages to be delivered, Vinted being one of their main...
Marine Vacher (Pickup Services, Directrice Geomarketing)
May 17th
03:30 pm - 04:00 pm

[Masterclass] How did L'Occitane improve its customer experience by using the Google Reco AI...

Using the machine learning model proposed by Google, 'AI Recommendations', L'Occitane was able to offer its customers products aligned...
Julien Boucher (Groupe L'Occitane, eCommerce Traffic and Data Manager)Thibault Cazenave (Fifty-Five, Managing Director et Head of fifty-five, Suisse)
May 17th
03:30 pm - 04:00 pm

[Masterclass] How does Transavia correct the impact of consent to manage and optimize its digital...

For more than a year, managing user consent in the current RGPD framework has become a concern for all actors in the digital world,...
Thibaut Leveillard (Wizaly, Directeur Associé)Mélodie Ruffier (Wizaly, Chief Customer Officer )Fanny Silvestro James (Transavia, Head of Digital Marketing)
May 17th
03:30 pm - 04:00 pm

[Masterclass] How to improve customer relations by detecting anomalies and automating the handling...

A use case in the automobile insurance industry, the implementation of an augmented assistant during the declaration of an automobile...
Xavier Mary (IBM, Certified Architect)Julien Pradier (IBM, Advisory Data & AI Technical Specialist)
May 17th
03:30 pm - 04:00 pm

[Masterclass] How to use data and artificial intelligence to optimize marketing operations through...

Being able to benefit from the power of data and artificial intelligence is the ambition of a very large number of companies. However, it...
Charles Vatin (Treasure Data, Senior Solution Consultant)Frédéric Zalma (Treasure Data, Responsable Commercial France)
May 17th
03:30 pm - 04:00 pm

[Masterclass] Predicting Tomorrow is Preparing Today: Hyundai's ROI Steering

An evolving media environment combined with a historic supply crisis for the automotive sector? Hyundai sees an opportunity! Rethink media...
Abderrahman Bouri (Hyundai, National Strategy Manager)Vincent Gauthier (Google, Industry Manager)Gaelle le Falher (CSA, Directrice pôle data)
May 17th
04:19 pm - 04:20 pm

REPRISE PLÉNIÈRE HYBRIDE

May 17th
04:20 pm - 04:35 pm

FinTech: between exponential growth and internationalization, how does Libeo facilitate payment in...

One year after the creation of Libeo (a French start-up whose solution allows to collect and pay supplier invoices without IBAN and in one...
Marc Beillevaire (Libeo, Data Engineer)Léa Daulan (Fivetran, Customer Success Manager France)
May 17th
04:35 pm - 04:50 pm

How Air France uses AI and data to manage and optimize its media mix

Air France is one of the advertisers for whom online is a crucial issue. Present in more than 100 countries, e-commerce represents a...
Stanislas di Vittorio (Wizaly, Fondateur & CEO)Hervé Kozar (Air France, VP Digital Marketing)
May 17th
04:50 pm - 05:05 pm

Improving on-site engagement and conversion in a multi-brand, multi-country context: continuous...

Renault Group develops, deploys and optimizes numerous websites and apps on an ongoing basis, for 5 brands and in more than 130 countries....
Alexandre Perruche (Renault Group, Head of Performance & Optimization)Olivier Stévenin (Fifty-Five, Associate Director)
May 17th
05:05 pm - 05:15 pm

From mass marketing to precision marketing: how Procter & Gamble met the challenge with data

Meet Christophe Duron, Senior Vice President Sales, Brand Operations & Digital Europe at Procter & Gamble in the Innovation Center in...
Christophe Duron (Procter & Gamble, Senior Vice President Sales, Brand Operations & Digital Europe)
May 17th
05:14 pm - 05:15 pm

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITÉ 📍

May 17th
05:15 pm - 05:25 pm

How to instill an acculturation around Data?

Data transformation is not exclusively reserved for IT. It is achieved through a strong collaboration with the business. The mix between...
Caroline Connan (Faurecia, Group Chief Data Officer)
May 17th
05:25 pm - 05:35 pm

[Methodology] How to get insights from your data?

We live more and more in a "data dependent" world and when you are a data professional, it is essential to ensure that you provide data...
Sahar Changuel (Société Générale, Senior Data Manager)
May 17th
05:45 pm - 07:00 pm

[5.45pm - 7.00pm] Cocktail

May 17th
07:00 pm - 10:30 pm

[7.00pm - 10.30pm] 🥂GALA DINNER🥂

Ask for your place* at the HUBDAY Paris gala dinner and meet all the guest speakers and members of the HUB Institute community for...
May 18th
09:10 am - 09:15 am

SESSION 3 - IA & DATA AT THE HEART OF YOUR BUSINESS STRATEGY

How to put AI and data at the heart of your business strategy? From logistics to human resources to defining new KPIs, artificial...
May 18th
09:14 am - 09:15 am

📍 EXCLUSIVE INTERVENTIONS AT THE MAISON DE LA MUTUALITÉ 📍

May 18th
09:15 am - 09:20 am

Welcome Speech

Perle, Vincent, Emmanuel (HUB Institute)
May 18th
09:20 am - 09:40 am

[Opening Keynote] Best practices in small data: Promote conversion through data-driven marketing

Emmanuel Vivier (HUB Institute, Co-Founder)
May 18th
09:40 am - 09:50 am

Data, from experimentation to impact: crossing the canyon

With the launch of numerous use cases, data has undergone a period of experimentation in companies in recent years. Where are we now? We...
David Guillot de Suduiraut (AXA, Directeur Transformation et Technologies)
May 18th
09:50 am - 10:00 am

How does Carrefour Property manage to develop data agility within a large group?

Feedback on the ability to quickly produce management tools for a wide variety of businesses, despite a small team, by favouring the use...
Guilhem Cadoret (HUB Institute, Senior content manager)Matthieu Mauras (Carrefour Property, Responsable Data Innovation)
May 18th
09:59 am - 10:00 am

HYBRID INTERVENTIONS

May 18th
10:00 am - 10:15 am

The ambition to make retailers and suppliers collaborate on data: testimony from Aware (Altogether...

Carole Benichou (Microsoft, Head of Customer Success Intelligent Cloud)Etienne Sanquer-Foing (Aware (Altogether We Are Retailers), CEO)
May 18th
10:15 am - 10:30 am

From chaos to order - managing diverse requirements in ticketing and live entertainment

Eventim, Europe’s leading ticketing and live entertainment provider, sells hundreds of millions of tickets through multiple ticketing...
Ulrich Fricke (CTS Eventim AG, Head of Data Warehouse Department)Carsten Weidmann (Exasol, Technical Alliance Manager)
May 18th
10:30 am - 10:45 am

Democratization, centralization and sharing of data: How Databricks' Lakehouse allows Engie to...

Sébastien Carlier (ENGIE, Tech Lead Plateforme Digitale Smart O&M)Olivier Maillard (Databricks, Strategic Account Executive)
May 18th
11:00 am - 11:30 am

[11.00am - 11.30am] HYBRID MASTERCLASS

May 18th
11:00 am - 11:30 am

[Masterclass] AI at the service of the search experience throughout the customer journey

The power of AI and the rigor of algorithms should support the search experience on your website and overcome the information silos within...
Marc Ogerau (Yext, Director Sales Engineering Southern Europe)