DATA & AI FOR BUSINESS Forum & Meetings 2023

How to make AI a CRM growth lever?

Apr 18, 2023 | 2:30 PM - 2:40 PM


Every day the CRM manager has to make choices. And every day, a multitude of combinations are offered to him. All decisions are good, but the ones that will make the difference are the ones that will serve the interests of both the customers and the brand. So, is it possible to converge the diverse and varied appetites of each of your customers on the one hand, and the objectives of your CRM strategy on the other? Discover through a concrete use case the promise of our intelligent CRM platform, a true decision-making center between data and activation channels, allowing CRM teams to parameterize and pilot their CRM strategy in a 100% automated way on a large scale thanks to AI.

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